Steve Jobs often spoke of Apple “startup culture” and the New York Times referred to the airline Virgin America as “a startup”. Today any small company operating in the digital industry tends to be defined as a startup. Hence confusion in perception, consistence and business models in the startup scene worldwide. Steve Blank, one of the most influential people in Tech and teacher at Stanford, defines a startup as “an organisation formed to search for a repeatable and scalable business model”. The key attribute is not to be a tech company. Neither to be a small company using digital and/or operating on the Internet. The key attribute is a repeatable and a scalable business model. In recent years, popular lexicon has begun equating startups with tech companies, as though the two are inherently intertwined. But let’s face it. Is Uber with a valuation record of $17bn still a startup or rather a multinational logistics company which generated $213 million revenue in 2013? Mark Babbitt, CEO at YouTern, an online community focusing on careers management, expanded …