Abu Dhabi has a new cultural center on the island of Saadiyat. Importing the expertise of the most recognized institutions, the city brands its image as universal and global. The most famous architects of the post-modernist era such as Jean Nouvel have been selected and are at the source of this new branding approach. Lack of knowledge and experience in creating cultural institutions led the Arabian power to collaborate with the Louvre, the Guggenheim Museum and the British Museum. As a result, a collection belonging to the Louvre was moved to Abu Dhabi for a summer exhibition. The Louvre Abu Dhabi is born. However, this does pose questions. The issue of exporting culture has become crucial as our world becomes increasingly fragmented since global. Can culture be exported? Can art be read in a foreign context regardless its place of creation? For some experts, separate artistic creation from its nation of origin would lead to eliminating its sense and integrity whereas on the other hand, some institutions such as the Guggenheim Museum highlights the history of avant-garde through museums perceived as …